Social Media Marketing Guide for 2020 - Sauco Media

Social Media Marketing Guide for 2020

In this post, we’ll talk about some of the best social media marketing platforms and how to use them better.

Social Media Marketing Guide for 2020

Social media marketing is a very broad term that includes many marketing platforms and technologies. It can simply be defined as using social media to promote your brand, products, and services and achieve your marketing goals. This includes all marketing goals, such as conversion, website traffic, brand recognition, and more.

In this post, we’ll talk about some of the best social media marketing platforms and how to use them better. 

Note: We will keep on adding new fresh content to this social media marketing guide, so make sure you come back to this post in the months to come.

The best social media marketing platforms and how to use them

Today there are hundreds of social media platforms, some of which occupy the entire social media marketing environment. Read this social media marketing guide to know who are some of the most popular social media platforms.


social media marketing tiktok tips

If you were like me, you’d wonder… what is TikTok? You may have seen their brand on some social platforms like Instagram, Facebook, and Twitter without even giving it a second idea, but this fast-growing app should not be ignored. It may seem that only teenagers are using this new and popular social channel, but it is important to understand how TikTok works for business and brand personas.

TikTok can help businesses increase engagement and reach, it allows users to create videos for up to 15 seconds. Multiple clips can be attached to create a 60-second build video, and longer videos can also be uploaded outside the recorded apps. The app also offers Snaphat filters, Instagram style discovery (browse pages), Yet, TikTok’s biggest approach is engagement. Encourage users to interact by recording challenging reactions, duets or videos, allowing content and conversations to flow!

Marketing Tips When Using TikTok

  • Creating approachable, fun content. Content is king, and it can be argued that nowhere is that more important than on TikTok.
  • Authenticity is the key here – don’t try to create memes if that isn’t your business’s vibe. Create content that fits your brand and contributes to your specific goals.
  • Spend time on the app – make yourself a profile, follow popular users, and create practice content until you feel like you have a handle on what real users like to engage with and what the platform’s culture is.
  • Businesses can do hashtag takeovers, where you create a hashtag and an end goal or prize for participants.

What type of content should you use?

The duet chain feature tool has a lot of potential as a tool for creating a successful campaign.

Challenges. Challenges come in various different forms on TikTok. They vary from users dancing, lip syncing,  performing a comedy skit, to sharing a heart-felt message.

As in every other social media platform, create content that fits your brand and contributes to your specific goals.

Experiments live videos and stories, the same as on Instagram and Facebook.


instagram social media marketing guide
Instagram is an important part of our social media marketing guide.

Instagram is one of the most popular social media platforms, even though it doesn’t have the same large user base as Facebook. However, it gives FB intense competition with more than 1 billion monthly active users.

Needless to say, Instagram is one of the most important social platforms and deserves its own social media marketing strategies and initiatives. And, with the introduction of more business-friendly features, such as publications and stories that can be purchased, it’s becoming increasingly important.

It is one of the most universal social media marketing platforms, offering a variety of content formats and selling options. From creating Instagram stories to simply attracting your audience through IGTV videos, you can do a lot here.

Marketing Tips when using Instagram

  • Create and optimize your Instagram business account.
  • Use a profile image that represents your brand, preferably your brand logo.
  • Use your profile to tell the story of your brand, describe your work, provide contact information and links to websites.
  • Select a searchable, recognizable user name.
  • Try different types of content such as posts, stories, IGTV videos and live videos.
  • Increase sales conversion with buy-able publications and stories.
  • Create your own Instagram stories.
  • Use popular industry tags in your subtitles to reach a wider audience.
  • Take your Instagram campaigns to the next level by creating your own brand or campaign tags.
  • Try influencer marketing, try different types of brand-influencer collaboration.
  • From time to time, take advantage of user-generated content and use policies such as showing users in a news message to encourage them to create content for you.
  • Leverage Instagram’s built-in analytics tools to understand what kind of content is best for your audience.
  • Decide how often to publish and stick to your schedule.
  • Save important stories with Instagram highlights and show them at the top of your profile.

What type of content should you post on Instagram?

Video tutorials, hackers and DIY tips are a great success on Instagram.

Instagram is a visual platform, therefore, high-quality beautiful images are what will immediately attract your attention.

IGTV and live video can be used for interviews and Q&A sessions.

Memes, GIF and other humorous publications also have a dedicated audience on Instagram.

Try Instagram filters and various video options like boomerang video, hyperzoom, etc.


social media marketing youtube stats

YouTube is the world’s largest search engine and video sharing platform. Furthermore, being a video platform does not diminish in any way its importance as an important social media marketing platform. 

Video is the most attractive form of content and is very diverse. If you know how to promote it, YouTube is the best platform for sharing video content. 

Marketing Tips When Using Youtube

  •  Perform a thorough keyword study and select the most appropriate keyword. 
  •  Optimize your YouTube profile, video title, and video description with relevant keywords. 
  •  Select the title of the video that describes the video and immediately draw attention. 
  •  Always add CTA to the About Your Videos, Descriptions and YouTube Channel section. 
  •  Add links to your website in the video description and profile to direct traffic to your website. 
  •  Integrate with other social media platforms by using icons and social media links. 
  •  Take advantage of YouTube’s influence to reach more audiences. 
  •  Promote your YouTube videos on other platforms. 
  •  Optimize videos, titles, and descriptions for mobile devices. 

What type of content should you use?

Any form of medium or long video content can work on YouTube as long as it is relevant to your audience and attractive.

Tutorials, video manipulations, unboxing, product reviews, etc. are some types of videos you can start with. 

Tutorials, video manipulations, unboxing, product reviews, etc. are some types of videos you can start with. 


facebook social media guide stats

Facebook is THE social networking platform with the largest number of users. It has a large user base of over 2 billion and continues to grow. 

The launch of the Facebook business page was something that took him from a social network to a complete marketing platform. Any business with an online presence has a business page on Facebook. Brands use Facebook for marketing in many ways, not just to drive traffic to their websites. 

Marketing Tips When Using Facebook

  • Create your Facebook business page and optimize it by choosing a good profile image, name, and a great bio.
  • Make sure to select the most relevant business category. 
  • Create a memorable custom URL that represents your brand, rather than using the default URL. 
  • Always add a call to action (cta) button in the upper-right corner of the page. 
  • Provide all relevant business information on your company’s page, including your contact details and links to your website. 
  • Understand your audience by using information from the Facebook page. 
  • Meet and talk to any new site visitors immediately with a chatbot solution
  • Publish regularly and when you can get more participation. 
  • Use Facebook ads to create audiences that look similar to targeting specific groups. 

What type of content should you use?

Short video messages are fascinating and useful. 

Posts work better with images than just text-based messages.

Use emoji to make your text-based posts stand out.

Experiments live videos and stories, as these are quite popular on Facebook. 


social media marketing twitter tip

Twitter is very different from the other social media marketing platforms listed here because it started to be a plain text platform. Unlike other platforms, the power of twitter lies in short, clear and frequent ‘tweets’ or messages, therefore we are including it on this social media marketing guide. It is very dynamic and requires more frequent posting schedule if you want to use it for marketing purposes. 

Many brands, marketers, influencers, and sellers use Twitter to build mass tracking and market themselves. If you know how to customize your marketing strategy to match the platform, you should do so. Check out our Twitter account here.

Marketing Tips when using Twitter

  • A general rule for marketing on Twitter is frequent and consistent tweets, otherwise, you will lose the interest of your audience. 
  • Schedule your tweets and post them regularly, preferably at the best time to post them on Twitter. 
  • While platforms are traditionally text-based, use images, gifs or videos in your tweets to attract attention and make your tweets stand out. 
  • Hashtags are your best friends when it comes to marketing on Twitter. Search and use relevant thematic hashtags to reach a wider audience. 
  •  Optimize your Twitter profile by selecting the appropriate profile name, cover image, and username. 
  • You may write a funny bio describing your brand and what it stands for. In addition, add links to your website and links to other social media accounts. 
  • Requiring people to retweet, it doesn’t hurt and may just make you more retweet. What is retweet? It’s when someone posts your tweet on their own account.
  • Twitter is the best platform for social media conversations on trending topics, so you can comment, retweet and share your opinions. 
  • If you share content related to a brand, company, or person, just mention them when tweeting.

What type of content should you use?

Update your branded events briefly and frequently, or any of the most recent events. 

Humor tweets, memes, jokes, a line, anything witty and clear. 

Useful tweets on the topic of industry trends. 

Questions, questions and surveys. 

And of course, links to content on other platforms, such as your website. 


social media marketing linkedin tip

In this social media marketing guide, we have to say that LinkedIn is a more professional network than a social network, but a good platform for Business-to-Business (B2B) marketing. Platforms like Instagram and Snapchat can be personal use fun or even great Business-to-Consumer (B2C) marketing, but LinkedIn wins the show when it comes to B2B marketing. 

This is a platform for industry experts to share their views and content on current topics, and if you want to build yourself as an industry thought leader, this is your platform. Of course, it is also a key lead generation platform for B2B companies. 

Marketing Tips When Using Facebook

  • Create an impressive profile that will help you make a good first impression on your profile visitors. 

  • Create an appropriate company profile that describes your business, products, services, and more. 

  • Use keywords to get your profile rating for relevant searches. 

  • Harness the power of communities and join related groups. 

What type of content should you use?

Informative articles on hot industry issues, consumer challenges, etc. 

Opinion movies and thought leadership content. 

Reports, studies, long articles, etc. If you are into social media, posting a social media marketing guide like this one should help on your engagement.

Social media marketing guide - conclusion

The scope of social media marketing is enormous and cannot be summarized by mentioning several platforms. The social media platforms mentioned here are the largest and most dominant platforms. However, there are other niche platforms like Snapchat, Reddit, QZone, and other ones that you should explore if they are with your business.

So start marketing in social networks and remember the golden rule, “customize your strategy for each platform.”

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by Grimaldo Ortiz
by Grimaldo Ortiz

Digital Marketing Specialist

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