As a business owner, it’s not your job to be an Search Engine Optimization (SEO) expert. You already have a massive list of things to execute and understand. So you’re not expected to know how to do keyword research, optimize your website, or improve your rankings in search engines. You’re not expected to execute these strategies either.
However, as a business owner, you’re expected to know enough about SEO that you can hire someone to manage it for you. SEO strategy is a vital part of every large and small business. You can’t ignore this marketing tactic even if you don’t understand it.
To help you navigate the seemingly complicated world of SEO, we’ve put together a list of why a good SEO strategy is good for your business. With this information, you can confidently discuss SEO with potential partners and possess the knowledge to hire the right support for your business.
But, what is a SEO strategy? It is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
SEO strategies can seem like a completely foreign concept. It’s easy to fall into the trap of ignoring your SEO strategies and focusing entirely on more surface-level marketing campaigns like SEM, social media and etc. However, a comprehensive and actionable SEO strategy can often make or break the success of your business’ online presence.
Before we start we summarize our SEO strategy in 3 bullet points. When we do SEO for clients we breaking things down into three straightforward phases:
- Building an SEO strategy tailored to your company goals.
- Generating a list of actionable items to complete.
- Tracking performance
There are SEO Strategies for Different Business Models
One fundamental mistake we make in SEO is to treat all sites alike. We throw statements about ranking factors and priorities around as if there was no difference between companies. But, just like veterinarians don’t treat every animal the same way, we need to overthink our approach for different business models and types of sites. To answer the question “Why Seo strategy is good for any business? We are outlining here what we consider are the main reasons:
To increase purchases
A website that ranks at the top of the search engine first page will likely attract more customers. And websites on the second page or third page get almost zero purchases as they are less visible. Most companies claim that SEO is beneficial for increasing a business’s sales in comparison to PPC. Having a website with information that can answer user queries is essential to increase the brand’s visibility to the user. We use keywords that align with your potential customer intent by providing valuable information online. Once a consumer searches and finds your website and becomes satisfied with the information, they are likely to make the purchase.
To builds trust through SEO
When people look through search engines online, the most visited sites are usually those topping the search results. More than half of all search engine result clicks are on the first page. A website that ranks first or second is usually more attractive for searchers because they don’t go to page 2 to keep looking for an answer but click on what they first see. Any business gets more credibility with a high rank. If you have a substantial presence on the web, you’ll have a high-rank result.
To reinforce a long-term business strategy
It can take a lot of time to get your website to top search engine results. You have to strategize for your website to rank well. Once you are ranked top, it requires a lot to create quality content that fulfills all search engine parameters, among other similar topics. The fact that there are more businesses online now than in previous years makes it more difficult. But you can achieve this feat with an SEO company using the best practices and strategies.
To save money when promoting your business
Pay-per-click or PPC is an advertising strategy in which the business pay to get their product in the eyes of a potential customer. They make this payment to the search engine companies such as Google or Microsoft that projects the website on top of search results.
On the other hand, SEO generates free traffic for the business. With the right SEO strategy, businesses can get the same results with paid advertisements without paying for the clicks. This way, your business is visible to potential customers without you paying for it.
Increases social media following
SEO and social media work hand in hand to promote your business’s popularity. A high ranking website will likely get more purchases and user might start following the product page on media networks. For example, someone might buy a t-shirt and start following the t-shirt social media pages. The reason why customers do this is so to associate themselves with the brand. This also helps them to know about other products that the business has.
To increase ROIA business’s ROI is their profit or loss over a particular investment. While many companies might outsource their SEO to professional agencies or do it by themselves, they fail to understand that the results will not be immediate. It is something that takes time before it starts to materialize. SEO can increase your website’s click-through rate, and this means more traffic to your website. As the website gets more traffic, there will be an increase in sales, which will lead to a rise in ROI.
To help consumers when they settle for organic search resultsOne of the most straightforward reasons a business needs to start SEO is that most consumers prefer to choose the best results that are not paid for – there’s no better way to define SEO. Most clicks on result pages go to the results that are top three. The reason for this is that an average user is looking to get their results very quickly. And the top rated pages assure them that the products they are getting are from an established brand. This will lead to many people visiting the website and also liking the services that they offer.
To have a good use of the internet
Businesses do not run the same way they used to decades ago. This has changed completely, thanks to the internet. Before, buying and selling took place only within a locality, meaning that businesses were restricted to their local areas. Advertisements were also very minimal with banners, flyers, newspaper ads, and television means of promotion, which are really expensive (could you imagine how much does it cost to run a tv ad ?)
However, a new dimension came into the commerce industry with the internet. Today, both large and small firms can sell their products to anyone worldwide and also to anyone in their country over the internet. So, there is no restriction on selling within a locality. But for businesses to maximize this freedom, they have to be visible and be at the top of search engine results, and this can only happen with the use of SEO.
Why small businesses are in desperate need of SEO help
Most of the founders we spoke since we start providing digital marketing solutions said SEO was a major driver of brand awareness and leads for their business. But many of these business owners don’t know how, or where to start when it comes to SEO. That’s the problem WE are solving.
When asking them “what do you find most difficult about SEO for your startup/company?”
It was “time and expertise”. And this all makes sense right? Almost everyone knows that SEO is a fantastic driver of new customers. And it’s kind-of-free (if you minus the time it takes you to implement the work).
So, why don’t you let us do the job and show you our results?
Search Engine Optimization (SEO) is something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. A good SEO strategy is absolutely critical for most businesses. This is true even for local businesses that don’t necessarily offer their services online. If you are a business owner, consider optimize your website to be found online.