Four keys to build a successful brand

Four Keys to Build a Successful Brand

A brand is perhaps the most valuable asset for a business, no matter the size of the organization. Creating and developing a stronger one is the most important task for the success of any business. Yet, many don’t know what “brand” means as it can be one of those words widely used but unevenly understood. What does “brand” mean and how has the word’s application changed over time?